This commercial is part of a brand-building campaign for Excelsior University, using emotionally driven storytelling from the perspective of those who support its students—with a creative twist.

First Day of School

Concepting & Brainstorming
Pitch Design
Art & Shoot Direction
Co Producer

2024 Silver Addy Award Winner
Capital Region Advertising Federation

Concept Pitch Deck

This is the part of the presentation we used to pitch this concept. The resulting commercial is very true to the pitch.

  • First day of School pitch page 1
  • First day of School pitch page 2
  • First day of School pitch page 3
  • First day of School pitch page 4
Video
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Always By Your Side