This commercial is part of a brand-building campaign for Excelsior University, using emotionally driven storytelling from the perspective of those who support its students—with a creative twist.

Proud Every Time

Concepting & Brainstorming
Pitch Design
Art & Shoot Direction
Co Production

2024 Silver Addy Award Winner
Capital Region Advertising Federation

Concept Pitch Deck

This is the part of the presentation we used to pitch this concept. The resulting commercial is very true to the pitch.

  • Proud Every Time Pitch Cover
  • Proud Every Time Pitch page 2
  • Proud Every Time Pitch page 3
  • Proud Every Time Pitch page 4
Video
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