The choice to use bold colors, monumental photography to show off the tension settings, and 1 or 2 word creative ad copy made these ads stand out from Kretchmer’s jewelry competitors.
Steven Kretchmer Ads
Creative & Art Direction
Photo Concepting
Design & Layout
Note About Design
There is another person that is taking credit for these designs online. They have continued building upon the concepts and designs that were originally created while I was at Octopus Design. These ads and others were designed by myself and then business partner Elaine Fromer at Octopus Design Group.