The choice to use bold colors, “monumental photography,” and 1 or 2 word creative ad copy written by my then business partner Elaine Fromer, made these ads stand out from Kretchmer’s competitors.
Steven Kretchmer Ads
Creative & Art Direction
Photo Concepting
Design & Layout
Note About Design
There is another person that is taking credit for these designs online. They have continued building upon the concepts and designs that were originally created while I was at Octopus Design. These ads and others were designed by myself and then business partner Elaine Fromer at Octopus Design Group.