Excelsior University Visual Brand
Excelsior’s visual brand took shape before the it’s university logo with the award winning viewbook designs for then Excelsior College. Those designs led to most of the defining elements of the brand including colors and the angle graphics representing excelsior’s meaning, “ever upward”.
Brand Defining Viewbook Design
Visual Brand Creation
Brand Stewardship
Excelsior College Viewbooks
2018 Gold Addy Award Winner
Capital Region Advertising Federation
Visual Brand Guide
Based off Excelsior’s viewbook designs, the Visual Brand Guide defines the brand and provides content generators clarity and understanding. It assists in brand consistency throughout communications.
Note that some of the examples in the guide are designed by others.
Defined & Wrote Brand Rules
Design of Brand Guide
Updated & Maintained Guide
